Best WooCommerce Variation Swatches Plugin


If you are a WooCommerce store owner, variation swatches can significantly help you increase customers and boost overall conversions.

What are WooCommerce swatches?

WooCommerce Variable products allows you to sell different variations of your products. These variables are known as attributes. Attributes are showcased in a form of swatches in product pages.

For example, if you sell clothes then you might have four attributes for it including color, size, style, and material. Variation swatches helps you control over the prices, stock, image, and more for each product variation.

Customers can select the clothes they’d like to purchase by selecting their preferred color, size, and material directly from the product page.

In this way, WooCommerce variation swatches help you display variable products in a more intuitive and user-friendly way. Depending on the plugin you’re using, it might use color swatches, image swatches, text swatches, or radio buttons to display the different product attributes on single product pages.

Why add variation swatches to WooCommerce?

Default WooCommerce does not allow you to customize variable products. You can provide many intuitive features to your customers to enhance your store’s credibility and design. Variation swatches does all of that within few clicks.

You can let your customers have more defined options about your product with variation swatches.

Checkout this article to understand why you need variation swatches plugin.

Benefits of variations swatches plugin to WooCommerce:

  1. Upmarket Designing Features
  2. More Sales & Conversions
  3. In-depth selection options for customers
  4. Simplifies the shopping experience
  5. Makes store look more credible

Best WooCommerce Variation Swatches plugins

Make your store look more credible and give an easy buying experience to your customers with variation swatches plugin. It will help you to increase conversion rate and become a trustworthy brand.

here, we have made a list of the best variation swatches plugins available for WooCommerce.

For this list, we are considering below points to rank plugins.

  1. Compatibility Across platform
  2. Updates History
  3. Plugin Features & Usability
  4. Pricing
  5. Effect on site speed

We will give an unbiased list according to above points. you can checkout their reviews, their comparisons. Don’t just take our word, check all the information, reviews, and comparisons by yourself.

Let’s get to the list first!


WooCommerce Variation Swatches & Product Gallery (IWPS)

WooCommerce Variation Swatches & Product Gallery, Also known as IWP Swatches is a product page customizer. It converts default WooCommerce dropdowns into beautiful images and text based variation swatches. It also adds additional product images in gallery. With a ton of advanced features, It helps you make attractive product page.

Add variation swatches to product and shop page. It comes with some of the most advanced features like sharable links, gallery animations. global settings, limiters and much more.


  • Most Advanced & Useful Features 
  • Most Value For Money Pricing
  • Regular Updates & Good compatibility
  • 24/7 Customer Support
  • It is a 3 in 1 product page builder.


  • Only pro version available
  • 6 or 12 months customer support (No monthly plans)
  • No other reported cons


WooCommerce Attribute Swatches By IconicWP

it is a robust variation swatches plugin that lets you add colors, images, and labels to your product variations. It offers a great alternative to the default variation dropdowns, enhancing the customer’s shopping experience using image and color swatches.


  • Good features
  • Easy to use layout
  • Good Customer Support
  • Regular Updates


  • Very overpriced
  • Per year renewal fees


Variation Swatches for WooCommerce By Emran Ahmed

Variation Swatches for WooCommerce replaces the old style of displaying product variations on the single product page with dropdowns. Instead, it displays product variations using an image, color, and radio button variation swatches.

It is popular since it was one of the early releases. 


  • Excellent Features
  • Easy to use layout
  • Good Compatibility
  • Regular Updates
  • Free version also available


  • Bit overpriced
  • Customer support is there but takes to long for support.
  • The plugin isn’t optimized for speed and performance


Variation Swatches for WooCommerce By Radius Theme

It lets you display product variation swatches using images, colors, and labels. It replaces WooCommerce’s default dropdown fields with variation swatches increasing the visual appeal of your online store. By enabling customers to easily select the product variations they need, you’ll be able to speed up the purchase process and increase conversions.


  • Good Features
  • Easy to use layout
  • Free version also available
  • Good pricing but still it is a yearly subscription
  • Good pricing for unlimited domain type buyers


  • Customer support is limited to pro members.
  • No other reported cons.


Variation Swatches for WooCommerce by ThemeHigh

Variation Swatches for WooCommerce by ThemeHigh provides an excellent interface for your users’ shopping experience. The plugin enables you to exhibit product variations based on different aspects, such as size, color, and even texture.

You can craft any of 4 types of swatches for showcasing your product attributes. You can display color, image, radio, or label swatches in either circular or square-shaped swatches. The plugin allows you to display attribute terms as Tooltip the moment your shoppers hover over product swatches.


  • To the point features
  • Good Customer Support
  • Platform Compatibility Nice
  • Product updates regular


  • Not optimized for site speed
  • Bit Overwhelming backend designs for some customers
  • No other reported cons.


YaySwatches – Variation Swatches for WooCommerce plugin

It provides WooCommerce variation swatches and photos for single product details pages, shop page, and category pages. You will have tons of built-in features to customize the variation swatch shape, size, border, selected border color, radio button, and hover effects with zoomed image thumbnails.

If there are some specific products that you wish to use special swatch styles, you will have the option to do it in the product editor.


  • To the point features
  • Regular Updates
  • Customer Support


  • Bit Confusing Layout to customize 
  • Not the most value for money according to features


Product Variation Swatches for WooCommerce by VillaTheme

The Product Variation Swatches for WooCommerce accommodates the display of global attributes in 5 types. These include button, image, radio, variation image, and color. With this WooCommerce variation plugin, you can select one of the swatches of your product and design it as the swatch profile. You can customize it to showcase the default swatch design pattern. It has settings for color, width, font size, the size on mobile mode, height, padding, box-shadow effect, and name.


  • To the point features
  • Good Customer Support
  • Easy to use
  • Product updates regular
  • Free version available


  • Delayed Customer Support For Free Version.
  • Not frequent updates – 2/3 months update gaps
  • No other reported cons.


WooSwatches – WooCommerce Color or Image Variation Swatches

WooSwatches is a premium plugin by WooMatrix for variation swatches on WooCommerce shops. This plugin supports the use of dropdown selection fields and text, image, and color variation swatches. It gives your users a better showcase and interaction with variable product attributes and attributes swatches.


  • All Basic Required features Available
  • Easy to use


  • Outdated designing
  • Not frequent updates – 2/3 months update gaps
  • No advanced features

Checkout Features Comparison between above all!

We hope this articles can point out the best variation swatches plugin available in the market.

But wait, How you will decide which one is for you?

Here we have made a complete comparison between all the variation swatches plugins listed in this post.

Click here to checkout the comparison

Our recommendation

Our money is on the IWP Swatches. We assure you it is the best variation swatches plugin. 

But, don’t just take our word. Checkout customer reviews from here.

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